• data feeds
• your unique selling proposition
• making money from niche markets
• obtain merchant status in australia
• real time and manual/Offline transactions
• the importance of link popularity and how to build it
• keywords. the road to optimisation
• fix those darn title tags
• fast track to traffic
• tips and tools to help increase site traffic
• increasing site traffic and revenues

Fix Those Darn Title Tags

I recently reviewed a number of websites and was surprised by the poor wording of title tags and in some instances the complete absence of a title tag - the ultimate sin!

The majority of engines place considerable relevance on the HTML title tag, making it generally the most important tag on your page.

The title tag also appears in the search results for most of the major engines, making the tags even more important. Having made the point on why you want a title tag, I now want to show you how you can improve traffic by creating REALLY GOOD title tags.

To explain how it works let's look at a sample search result for "low cost airfares" in one of the major engines:

Now, which of the above examples would you look at? One has misspelled words damaging the credibility of the site. The second isn't even using a title tag, which is why it's listed as "untitled" and the third example is all capitalised making it hard to read.

Other results offered were:

The point is, if you were reading down a list of titles such as the six detailed above, which ones would you read? If your title is more effective than sites that are actually above you in the ranking, you may get the traffic anyway, simply due to the effectiveness of your title tag.

By the way, did you also notice how the second search results had a nice description under the title link? Most popular search engines show your "Description" tag underneath your page title. If you don't have a description tag, the search engine will show some of the text from your web page, which can be confusing. Having a description tag can help customers decide which web site to visit.

Creating Great Title Tags

Let's look at some tips for creating title tags that work, and then some mistakes that will cause your site to be passed over in the search results.

• Make sure to include your most important keyword or phrase at the beginning of the title. This is what the spiders will look at when they visit your site.
• Create some sense of urgency
• Offer something free (just an idea)
• Use powerful language that is compelling and exciting
• Ask a question
• Include a title tag on every page of your website

Remember that titles are being read by human beings as a result of searching a search engine. Make sure your titles read well, do not use endless strings of key words or 'AAA' methodologies. If the title tag is boring, unprofessional or does not make sense, guess what? 

They will not visit you.

Create your title tags in such a way that they will serve as an online marketing campaign for your site. Remember that a well-written and effective title can make up for a lower search engine ranking.

For ezimerchant® Professional users

In ezimerchant® Professional you can establish your global title settings in the Online Marketing and SEO section. See screen shot below:

You can then set individual tags for each category page on your web site. Do this in the 'Manage Products and Categories -> Category Properties -> SEO' section of ezimerchant® Professional. See screen shot below:

You can also set individual tags for your detailed product pages. See screen shot below:

You can also set individual tags for your additional pages (About Us, Contact pages etc). See screen shot below:

Don't forget to generate and then upload your web site after you make these changes and as always, test your web site to make sure that your web site still functions as it should.

back to top