• data feeds
• your unique selling proposition
• making money from niche markets
• obtain merchant status in australia
• real time and manual/Offline transactions
• the importance of link popularity and how to build it
• keywords. the road to optimisation
• fix those darn title tags
• fast track to traffic
• tips and tools to help increase site traffic
• increasing site traffic and revenues

Data Feeds

ezimerchant Professional V4.0 introduces a new and very powerful marketing feature called Data Feeds. There are now many websites known as 'Shopping Comparison Engines' or 'Shopping Comparison Web Sites'.

Some examples:

• www.shopping.com
• www.shopbot.com.au
• www.myshopping.com.au
• www.shopzilla.com - USD sites only

These websites allow potential shoppers to search for a particular product and then compare the price between many different online stores. Shopping comparison sites are a great way for shoppers to find what they want, at a good price. These sites are now able to deliver substantial amounts of traffic to your online store if you can get listed in their database - and this is where the 'Data Feeds' comes in. Shopping Comparison web sites require special data feeds which allows the shopping comparison web site to catalogue your entire shop in its own database. The only way to get listed in the comparison engine is to feed it your data via a 'Data Feed'. ezimerchant Professional V4.0 can now generate several different data feeds for various popular shopping comparison websites.

Current Supported Feeds

Comparison Engines

Affiliate Marketing/Sitemap type Data Feeds

Using the Data Feeds

To enable a data feed, go into the 'Premium Features' section of ezimerchant and click on the enable button next to the data feed you wish to enable. You will be asked to confirm your acceptance to the additional monthly fees and then the GTS server will be updated. Once your data feed is activated it will be automatically generated whenever you generate your web site. Please see the individual Feed Descriptions and Notes for more detailed information about using each of the data feeds.

Which feeds should I use?

Quite often we get asked which feeds should be used and why. Our recommendations are below.

For Australian Merchants to start: (In order)

• shopbot.com.au - This is FREE to list in, but only caters for Computers and Consumer electronics categories.
• shopping.com - shopping.com is an eBay company with hundreds of thousands of visitors each month to their main shopping.com and doorone.com.au websites as well as affiliated websites such as ninemsn.com.au. Although getting your products listed with shopping.com costs money it is worth trying to see if the sales results justify the cost of listing. If your after lots of hits to your site then this is definitely worth a look.

Should the above prove successful then switching on all the below (No particular order)

• myshopping.com.au - A smaller shopping comparison website - they seem to be gaining momentum.
• buythis.com.au - An eWay company.
• getprice.com.au - Similar in scale to shopping.com

For International Merchants:

• shopzilla.com
• shopping.com

WARNING:

Most of the shopping comparison engines charge on a pay-per-click basis. Therefore before starting any shopping comparison engine listing campaigns you should make sure your site is completely finished and ready to go, including looking its best because you need to impress each and every one of your visitors when they arrive at your site.

Cost:

Please note that Data Feeds are a Premium feature  and come at an additional cost of $3.30 inc GST per month each. For example: If you enable two datafeeds the total cost per month would be $6.60 on top of the standard GTS fee of $29.95 per month.

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